Unlocking the Power of Business WhatsApp Solutions
From personalized shopping experiences to checking if stock is in the local store, companies have turned to Business WhatsApp to deliver ingenious solutions to their customer problems. In fact, one innovative perfume store has been using it to help customers decide on a perfume purchase without ever having smelled it, thanks to custom quizzes and recommendations from staff.
Written by a human
The use of messaging solutions for business communications has been on the rise, and it’s easy to see why – with good return on investment and positive consumer feedback alike.
What is Business WhatsApp?
Business WhatsApp, or WhatsApp for Business, is a suite of communications solutions based around the WhatsApp app, which is currently used by over 2 billion people worldwide.
Features include:
- an API which can integrate with other business applications and CRMs
- automated and manual messaging capabilities
- transactional messages such as alerts or reminders
- advanced analytics for campaign analysis
- mobile storefronts
Business WhatsApp is different from regular WhatsApp because it’s purposefully built for business, compared to the personal messaging app that’s familiar to so many. The original app is predominantly used by the public to privately chat with friends and family, whereas the business version contains additional features to help organizations to scale.
And regulated businesses can breathe a sigh of relief if using Business WhatsApp, as the FCA revealed in 2025 that it wouldn’t be bringing in specific wholesale rules around WhatsApp use in firms.
Benefits of Using Business WhatsApp Solutions
Businesses choose to use WhatsApp to receive a range of benefits, including:
- Enhanced customer engagement
- Real-time communication
- Cost-effective messaging
- Integration with other business tools
Enhanced Customer Engagement
An increasing number of customers want to have direct access with brands for personal messaging, with 85% of consumers now preferring this communication method.
By deploying a Business WhatsApp solution, brands can meet this need and chat to customers through their most used line – the phone. And because customers are already so comfortable on this platform, they tend to be more engaged with communications through this channel.
The average person spends much more time on WhatsApp compared to emails, which presents an opportunity for increased business visibility. It therefore ensures your communications get seen, and are more likely to get a response.
Real-time communication
By using WhatsApp, businesses also have the opportunity to engage with customers in real time as messages are sent instantly. Timing is everything, and Business WhatsApp provides access to customers when they are most ready to buy.
The other key benefit to real time messaging through WhatsApp for Business is the ability to solve customer service problems on the go. No longer are customers made to wait back and forth between replies over email – which can cause frustration with the brand and result in engagement drop off. Instead, knowing that an agent is there to walk them through it, customers are more likely to get the issue sorted and remain loyal to your brand.
Cost-effective messaging
Business WhatsApp is an entirely free app to download and use; meaning that organizations are not obliged to pay channel fees, or bid for space against competitors. This means access to an entirely new customer channel to grow and nurture organically, making Business WhatsApp a great choice for new businesses without huge budgets.
Integration with other business tools
Working through an API allows Business WhatsApp to integrate with a whole suite of business tools, enabling the scaling of customer communications and smart reporting.
For example, WhatsApp for Business can connect with shipment tools to provide automated delivery updates and order confirmations. Similarly, companies can drive sales through cross and upselling, based on data from previous purchases.
In one case study, a Brazilian department store noticed that their abandoned cart emails were going unopened, and had a 70% open success rate from WhatsApp instead, linking the app to their online shopping provider.
How to Implement Business WhatsApp Solutions
Here’s a step by step guide to setting up Business WhatsApp:
- Download the WhatsApp Business app on your mobile device
- Tap the phone icon and agree to the Terms and Conditions
- Register and verify your phone number
- Import your contacts and allow access to photos
- Build your business profile (more on that below) and start messaging
Optimizing your WhatsApp Business profile
No matter what type of business you run, WhatsApp can be a powerful selling and customer service tool. Messaging apps can be highly-engaging communication tools, and businesses that truly optimize their profile have the most to gain from Business WhatsApp.
Start with your profile – a photo is key. If the company is primarily using WhatsApp for Business as a sales tool; the logo, or a photo of the hero product would be a good choice. Alternatively, those using Business WhatsApp as a customer service or chatting tool may find it more beneficial to create a customer service persona with a colleague’s photo.
Your business name will also sit in the profile, and businesses should take advantage of the space for a detailed business description. Some choose to optimize this through adding a tagline, while others detail the business hours, store address and website.
If it’s a product-based business, creating a catalogue with detailed descriptions is a great idea. This can be linked within your profile and help to optimize the sales process without added friction.
Business WhatsApp can be a powerful tool
WhatsApp for Business can be a huge advantage when it comes to connecting with customers, as a cost-effective messaging platform with real time communication benefits. Organizations can use the app to increase customer engagement, and maximize data-driven decisions with its powerful integration capabilities.
Adopting Business WhatsApp can help you build an army of loyal customers, so what are you waiting for?